Today will be the opening day of a 8 week long foodie event outside Toronto's Union Station. Run by the Toronto Market Company, the Front Street Foods @Union Summer will feature over 28 food and drink vendors. It will showcase some of Toronto's best chefs, restaurants, bakers, and food entrepreneurs showcasing their delectable fresh food & drink items.
I'm very excited to say I am involved with this summer venture. I illustrated the 80ft x 9ft banner that wraps around some of the food booths. When FRS first approached me we talked through some of the options for the layout of this banner - how best to maximize the dimensions. In the end it was decided that arrangement of food icons in a pattern of sorts would be best to fulfill the need to incorporate as many different foods and beverages.
One of the major considerations was the resolution of all the different images used - potentially a donut could be enlarged to over 2ft across while a raspberry popsicle could be 3 ft high !! The FSF logo also had to be incorporated at various points along the banner together with larger than life gourmet burger, tacos etc and hand lettering. Being mindful of these considerations I randomly repeated over 40 different food icons across the length of the 80ft.
As I am based in the UK I would be most grateful if anyone who lives or will be visiting Toronto between now and August 30th ( maybe during the PanAm Games?) to please email, or post any pics of this banner, and enjoying themselves at this foodie pop up.
Instagram @torontomarketco . Tag me in @ohn_mar_win
#frontstfoods #frontstreetfoods #unionstation
Email any pics to firstname.lastname@example.org
MANY MANY THANKS in advance !!!