Just before Christmas last year I was approached by Design House, a design agency based in Oslo, who were commissioning illustrations for new products for Norway’s largest dairy producer. They felt my illustration style would suit the concept well and would it be in my capacity to finish this project BEFORE Christmas! A PDF of the extensive brief was sent through and a Skype call was arranged to discuss the brief fully. They would be needing a variety of vegetables, some fruit and herbs for the packaging.
Below is a screen shot of the part of the brief they sent me, where you can see images they were particularly keen on, mainly pulled off Pinterest. It appears they had even looked closely through my Instagram feed - those mushrooms were created at least 8 months previously as a sketch a day.
The concept from the beginning was for smaller sized vegetables/ herbs to be surrounding a much larger central element, where the logo and main lettering would be placed on top. As always I produced several sketches of each food icon as I find it often saves time in the long run if they are given several options they can pick and choose from ( as opposed this scenario : I only provided one sketch of garlic, emailed them, waited a day for them to consider it, they decided it wasn’t quite what they imagined, so I spend time drawing another garlic clove, then wait another day for a decision….often the deadlines are too tight for this to be acceptable)
After they had chosen which of the sketches they felt had potential, it was taken to a rough colour art stage. Again I give them several options so they can see the different routes I’m considering. After feedback I worked on the chosen icon some more, adding details like shading and highlights. With every feedback stage they took my rough images and mocked up visuals of how the pack layout could look and give me further feedback about what may need to be tweaked.
I produced all the artwork at 300dpi approx on 12 x 12cm PS document, although many of them would eventually be half that size of even smaller. Even at such a small scale the little details can still be seen in the pack shots. It was a wonderful project to work on and when communication flows well between my self and the client it makes for a fast turn around, given the deadline I was under.